Everyone
wants to succeed in life. But what causes some of us to be more
successful than others? Is it really down to skill and strategy - or
something altogether more unpredictable?
This book
is the bestselling sensation that will change the way you think about
business and the world. It is all about luck: more precisely, how we
perceive luck in our personal and professional experiences. Nowhere is
this more obvious than in the markets - we hear an entrepreneur has
''vision'' or a trader is ''talented'', but all too often their
performance is down to chance rather than skill. It is only because we
fail to understand probability that we continue to believe events are
non-random, finding reasons where none exist.
''One of the smartest books of all time'' Fortune
''An iconoclastic tour de force ... nothing escapes his Exocets'' Evening Standard
''Brilliant'' John Kay
''Excellent and thought-provoking ... an entertaining book'' Financial Times
''Wall Street''s principal dissident'' Malcolm Gladwell