All
across the globe, companies large and small are making a tremendous
difference in the lives of others and, in turn, are enhancing employee
performance, boosting morale, lowering turnover, and heightening brand
recognition. In The Business of Changing the World,
Marc Benioff and 19 other leaders share their corporate philanthropy
secrets for the first time, revealing how any company can start their
own program and reap enormous benefits.
This
inspiring collection of testimonies brings to light the need for
community giving, the challenges of implementing a philanthropic
initiative, and the qualities CEOs must possess in order to make their
programs a success. Most important, it highlights the tremendous rewards
society and businesses stand to earn.
These are just a few of the extraordinary leaders you'll hear from:
- Michael
Dell explains how making a commitment to environmentally sustainable
products isn't just the right thing to do-it makes good business sense
- Alan
Hassenfeld, the chairman of Hasbro-a pioneer of the integrated
corporation-shares why he believes he owes a “debt” to the children of
the world and how Hasbro expanded its reach beyond the playroom
- UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
- Timberland
president and CEO Jeffrey Swartz tells how, by integrating social
justice into its business model, the company represents the apex in
innovation in CSR
- Michael
Milken reveals how applying best business approaches to healthcare and
education can have a positive impact on the U.S. economy
In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.